It’s too soon to know if sales will continue at such a strong clip throughout the rest of 2017.
While medical cannabis sales are up slightly in 2017, sales of recreational marijuana have increased substantially. January 2017 recreational sales were 38 percent higher compared to January 2016, while February 2017 recreational sales were a whopping 48 percent above those in February 2016.
In fact, February 2017 ranks as the second-highest monthly total for recreational cannabis sales in the Colorado program’s history, falling just short of the $88.2 million sold in September 2016.
The sales figures are especially striking because they come amid a time of historically low wholesale cannabis prices, meaning that a 48 percent increase in sales represents an even larger increase in consumption.
According to Cannabis Benchmarks — which tracks cannabis prices — wholesale cannabis prices in mid-January 2017 were down 33 percent in Colorado versus mid-January 2016.
Generally speaking, two market forces fuel rising sales: Increased spending by existing users and new consumers entering the market.
In Colorado, it’s likely a mixture of both.
Considering the Trump administration’s relatively unfriendly stance toward recreational cannabis, it’s conceivable that more out-of-state visitors are visiting Colorado to stock up on product that may no longer be available in the coming months.
This phenomenon has been on full display in the firearms industry. Gun sales spiked during the Obama administration when many believed their Second Amendment rights were being threatened. But since president Trump took office and the perceived threat has subsided, firearm sales have sharply declined.
And while cannabis retailers aren’t passing 100 percent of the savings realized by the lower cost of wholesale marijuana on to their customers, retail prices are facing downward pressure — as dispensary and recreational store owners in especially competitive markets such as Denver have more room to compete on price.
For consumers who have stuck to their black-market dealers, lower prices may have persuaded some to finally make the transition to the legal side of the industry.
For consumers already purchasing cannabis legally from a recreational store or dispensary, lower prices may be encouraging increased consumption.
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